Welcome to Supply And Demand® – Your Destination for Premium Urban Streetwear
Here at Supply And Demand®, we are passionate about providing the latest and greatest in urban streetwear fashion. Our mission is to deliver high-quality, stylish clothing and accessories that allow our customers to make bold fashion statements.
Our Story
Supply And Demand® was founded in 2016 by a group of friends who shared a love for urban streetwear and saw a need in the market for affordable, unique designs. We started out small, selling our original designs at local street fairs and markets. The response from customers was so positive that we knew we were on to something big.
Within our first year, we opened our flagship store in London and launched our online store. From the beginning, we have focused on establishing close connections with our customers and understanding their fashion needs inside and out. Over the years, Supply And Demand® has grown into one of the most recognizable streetwear brands in the UK, with customers ranging from urban youth to A-list celebrities.
Today, we operate two retail stores and our ever-expanding online store. Our team has grown, but we’ve maintained the core values we established back in 2016 – creative designs, premium quality, and a passion for urban fashion. We work closely with our global network of designers to release new collections every season that embody the latest fashion trends.
Our Design Process
Every Supply And Demand® collection begins with in-depth research into the latest street style and youth culture trends. Our design team scours websites like Hypebeast and High Snobiety, pores over fashion blogs, and consistently observes what people are wearing on the streets of leading style capitals like London, New York, Milan, and Tokyo.
We identify emerging colors, silhouettes, graphics, and patterns that will resonate in the urban market. Next, our designers unleash their creativity to develop our unique take on these trends. Hundreds of designs are conceived before we refine them down to the perfect selection to move into production.
Throughout the design process, we utilize the highest quality materials and construction methods to ensure our clothes have the perfect fit, feel, and finish. We closely manage manufacturing with our trusted partners to guarantee products that meet our unwavering standards.
Before launch, all new collections are fitted on live models and tested for comfort and appeal. Nothing makes it to our customers unless it gains full approval from every department at Supply And Demand®. This meticulous process allows us to deliver collections that fuse creativity, quality, relevance and cultural resonance.
Our Values
At Supply And Demand®, we live by a set of core values that shape every aspect of our brand:
Creativity
We embrace original thinking and encourage our team to take risks and push boundaries in our designs. We believe the streets set the trends, and we aren’t afraid to think outside the box.
Quality
Our products are meticulously crafted with care and built to last. We use premium materials and manufacturing methods so our customers get exceptional value.
Community
Streetwear is about belonging, and community is at the heart of our brand. We support youth culture and partner with local organizations to make a difference.
Accessibility
Urban streetwear is for everyone. We take pride in making on-trend fashion accessible to all budgets and demographics.
Authenticity
We stay true to our roots and never compromise our brand values for profit. Supply And Demand® clothing comes from a real place and point of view.
Our Product Range
We offer an extensive selection of streetwear apparel and accessories for men and women. Some highlights of our product range include:
Apparel
- T-shirts: Our graphic tees feature original prints and logos. We use soft, comfortable fabrics in a slim, street-ready fit.
- Hoodies and Sweatshirts: These streetwear staples come in cotton, fleece and sherpa with bold graphics and color-blocking.
- Jackets: Bombers, coaches, parkas, denim and leather jackets with urban styling details and fabrications.
- Jeans: Street jeans in multiple washes and fits – skinny, tapered and relaxed. Distressed details and reinforcements for style and durability.
- Joggers: Soft cotton and French terry joggers in cuffed and elastic ankles styles ideal for sport and leisure.
- Tracksuits: Iconic athleisure tracksuits and co-ords in a variety of colorways. Luxe fabrics like velour and soft-touch.
Accessories
- Hats: Snapbacks, dad hats, beanies and bucket hats. Essential headwear with embroidered logos and prints.
- Bags: Backpacks, messenger bags, bumbags and side bags. Tactical and utility details.
- Shoes: Street-ready trainers and hi-top sneakers. Bold colors and prints.
Jewellery
- Necklaces and Chains: Gold and silver chains, pendants and medallions with urban styling.
- Bracelets: Beaded, woven and embroidered bracelets for self-expression.
Additional Items
- Socks: Ankle, crew and over-the-knee socks. Logo details and vibrant colors.
- Underwear: Boxers, briefs and long johns. Premium cotton and modal fabrics.
- Loungewear: Joggers, tees and hoodies for relaxing in style.
Our Commitment to Customers
Our customers are at the center of everything we do at Supply And Demand®. Every decision we make is focused on delivering an exceptional shopping experience.
We pride ourselves on providing fast shipping, easy returns, and excellent customer service. Our team is ready to assist customers with sizing, styling and any other questions. We value feedback and continuously improve based on customer reviews and requests.
To make shopping fast and convenient, we offer an easy and secure website experience. Mobile optimization allows on-the-go shopping wherever our customers are. We utilize the latest security technologies to protect customer data.
Supply And Demand® maintains an active social media presence and email mailing list to engage with our customers and provide style inspiration. We also operate retail stores in London where shoppers can discover our latest collections in person.
Most importantly, we treat each customer with care, respect and honesty. Our customers inspire and motivate us, and we work hard to exceed their expectations every day.
The Future at Supply And Demand®
We have accomplished a lot over the past few years, but at Supply And Demand®, we are just getting started. We have ambitious plans to expand our brand while remaining faithful to our roots.
Here’s a glimpse at what’s on the horizon:
- More stores: We plan to open additional retail locations in key cities throughout the UK and eventually globally. This will allow us to connect with even more customers.
- Expanded categories: We will move into new categories like loungewear, underwear and swimwear while promoting our core apparel lines. Our goal is to be a lifestyle brand providing head-to-toe streetwear.
- Increased sustainability: We are implementing sustainability initiatives from more responsible materials to recyclable packaging. Our goal is to minimize our environmental impact.
- Digital innovation: We will invest in digital experiences like mobile apps, virtual shopping and 3D design technology. This will allow customers to engage with the brand in new immersive ways.
- Community impact: We plan to expand our support for youth culture through partnerships, events and social initiatives. Giving back will always be central to our mission.
The future is bright, and we can’t wait to continue this journey with our loyal customers. Thank you for being part of the Supply And Demand® community. Let’s shape the future of streetwear fashion together!