At Supply And Demand®, we respect the privacy of our customers and are committed to protecting it. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website thesupplyanddemand.co.uk (the “Site”) and when you purchase products from us online or in our retail stores.
Please read this Privacy Policy carefully to understand our practices regarding your personal data. By visiting our website or purchasing our products, you agree to the collection and use of your information in accordance with this policy.
Information We Collect
We collect both personal and non-personal information from you to deliver customized service and an enjoyable shopping experience. The types of information we collect include:
Personal Information
- Contact details – your name, email address, phone number, postal address
- Payment information – credit card number, expiration date, CVV code
- Purchase history – items purchased, date of purchase, store location
- Marketing preferences – consent to receive marketing emails, SMS messages
- Survey responses and feedback
- Social media handles when you interact with our brand
Non-Personal Information
- Device information – IP address, browser type, operating system, unique device identifiers
- Usage information – pages visited, products viewed, in-store browsing habits
- Demographic information – age, gender, lifestyle preferences
- Location information – city, state/province from IP address
How We Use Information
We use the information we collect for the following purposes:
- Process orders and provide products or services requested
- Manage your online account and send order/shipping confirmations
- Respond to customer service requests and questions
- Send marketing communications with your consent
- Develop new products and services based on purchases and trends
- Personalize website experience using non-identifying data
- Improve our stores and websites
- Prevent fraudulent transactions and enhance security
- Comply with legal requirements
We do not sell personal information to third parties for marketing purposes. We only share it with service providers working on our behalf who adhere to strict confidentiality policies.
Our Retention Policy
We retain personal information for as long as needed to provide our products and services, fulfil transactions, or comply with legal obligations. Non-personal information may be retained indefinitely to improve our offerings.
If you request deletion of your personal information, we will comply within 30 days, subject to backup or record-keeping requirements.
Our Cookie Policy
We use cookies and similar technologies on our websites and mobile apps. These help us recognize repeat visitors, track browsing behavior, and enable relevant advertising.
Our cookies fall into the following categories:
- Essential Cookies: Required for basic site functions like shopping carts and checkout.
- Analytics Cookies: Help us understand site traffic and browsing habits.
- Advertising Cookies: Deliver relevant promotional messages tailored to your interests.
You can disable cookies through your browser settings. However, doing so may impact your ability to use our websites or mobile apps.
Protecting Your Information
We take data security very seriously and use appropriate technologies and procedures to safeguard personal information. Our practices include:
- Secure network configuration and TLS encryption
- Access controls and multi-factor authentication
- Testing, auditing and continuous monitoring
- Limited employee access based on job function
- Secure storage and transmission of payment information
While we follow generally accepted standards to protect data, no method of storage or transmission is 100% secure. We cannot guarantee absolute security.
Children’s Privacy
Our websites and mobile apps are not directed at children under 13. We do not knowingly collect personal data from children. If you believe your child has provided us with information, please contact us so we can promptly delete it.
Your California Privacy Rights
California residents have the right to request:
- Access to the personal information collected and categories of sources from which it is collected
- Deletion of your personal information
- Additional disclosures regarding third parties your data is shared with
To exercise these rights, please submit a verifiable request to us. We will respond within the timeframe required under California law, generally 30 days.
International Data Transfers
We are a UK company and adhere to UK data protection laws. If you are visiting our website or purchasing products from outside the UK, please be aware your data may be processed and stored outside your country of residence, wherever our data hosting providers maintain servers.
Changes to this Policy
We may update this Privacy Policy from time to time as we add new products and features or as laws change. Any material changes will be reflected here. Please check this policy periodically for updates.
How to Contact Us
Please contact us if you have any questions or concerns about our Privacy Policy or information practices:
Supply And Demand®
123 Street Address
London, UK
Email: [email protected]
Phone: 020 7946 0020
We are committed to working with you to obtain a fair resolution of any privacy concern.
Additional Disclosures for California Residents
This section provides supplemental disclosures required by the California Consumer Privacy Act (CCPA):
Right to Know About Personal Information Collected, Disclosed or Sold
You have the right to request that we disclose what personal information we collect, use, disclose and sell about you specifically (“right to know”). To submit a request to exercise the right to know, please complete the webform at [CCPA Request Page] or call 1-888-888-8888.
We collect the following categories of personal information: identifiers, commercial information, Internet/online activity, geolocation data, audio/visual data, and inferences drawn from the above information. Please refer to the “Information We Collect” section for examples of specific data points within each category.
We do not sell personal information to third parties. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to service providers, affiliates and other parties: identifiers, commercial information, Internet/online activity, geolocation data, audio/visual data.
Right to Request Deletion of Personal Information
You have the right to submit a verified request for deletion of your personal information that we have collected or maintain (“right to deletion”). To submit a request to delete personal information, please complete the webform at [CCPA Deletion Request Page] or call 1-888-888-8888.
We will respond to verifiable requests within 30 days unless an extension is required by law. We may deny a deletion request if retaining the information is necessary for us to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. We will not discriminate against you in violation of applicable law if you exercise any of your CCPA rights.
Verification Process
We will verify your identity before responding to CCPA requests to know or delete. Verification may include matching information provided in the request to personal information already maintained by us, or requiring the requestor to provide sufficient information to allow us to reasonably verify you are the person about whom we collected personal information.
Authorized Agent
You may designate an authorized agent to make a request on your behalf by submitting written proof of authorization. At this time, we do not allow authorized agents to make verbal requests – they must submit requests via our webform.
Contact for More Information
If you have questions or concerns regarding our privacy policy or practices, you may contact us using the following details:
Supply And Demand® Privacy Office
Email: [email protected]
Phone: 020 7946 0020